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نظرة عامةHugo boss ag, often styled as boss, is a german luxury fashion house headquartered in metzingen, baden-württemberg. The company sells clothing, accessories, footwear and fragrances. Hugo boss is one of the largest german clothing companies, with global sales of 2.9 billion in 2019.its stock is a component of the max. The company has been the subject of several controversies including its stance on sourcing cotton from xinjiang, which is suspected of using uyghur forced labor. The company was founded in 1924 by Hugo boss and originally produced general-purpose clothing. With the rise of the party in the 1930s, the boss began to produce and sell uniforms. Boss would eventually supply the wartime german government with uniforms for organizations such as the Hitler youth and Waffen-ss.